During the briefing process, the main objective was the communication of quality, effectiveness and efficiency, as well as cleanliness, order and clarity. Precision and technical mastery are the most important attributes of the brand. The technical domain expresses through clear and precise details that make up a simple and reliable image. The graphic elements of the brand project experience and security. The sophistication and exclusivity are elements that will relate Pozzi Case to the tradition of Italian design as an ambassador of good taste, refinement and elegance.